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I join as your fractional VP of Marketing at a cadence that fits — typically one to three days per week. Full ownership of strategy, budget, and the team you have or the team I build.
Now booking Q2 engagements
Senior marketing leadership, without the full-time hire.
ARSNL embeds as your fractional VP of Marketing — owning strategy, team, and execution. When specialized work is needed, we activate a vetted network of senior operators.
A direct-to-expert model. The person you meet is the person doing the work.
Operators with KURIN GORDINI NUEVO GROUP LIBRE + more
01 — The Problem
You've outgrown your last marketing setup. And a $250K VP hire isn't the answer yet.
Most growing companies hit the same wall between $5M and $50M. The junior marketing manager can't set strategy. The full-service agency doesn't understand the business. A VP hire takes six months to find, two quarters to ramp, and a quarter-million a year to keep.
What's missing is a senior operator who can walk in, own the function, build the team, and be accountable for the number — at a fraction of the commitment.
02 — The Engagement
How we work together.
Engagements are shaped around what you actually need. Some run a quarter. Some run for years. All three phases can overlap, compress, or extend.
Activate
When execution calls for specialists — brand, paid media, SEO, content — I bring in vetted partners including Libre Design, where I'm a partner, for creative work.
Partner
The best engagements don't end — they evolve. Some clients transition me to an advisory seat after hiring in-house. Others keep me embedded for years as the senior marketing mind on the team.
03 — Selected Work
Kurin, Inc.
MEDICAL DEVICE · 8 YEARS Eight years supporting the market growth of a category-defining blood diversion device — SEO, paid media, and video.
Read the case study → Gordini USA
OUTDOOR · REBRAND + DIGITAL Year-over-year revenue
+512%
via integrated paid + organic
A 60-year-old outdoor brand rebuilt digitally — 512% revenue growth year-over-year through integrated paid and organic.
Read the case study → Nuevo Group
REAL ESTATE · ACTING DIRECTOR Acting marketing director — including the Cielo campaign for a $40M+ portfolio of architecturally distinct homes.
Read the case study → The Network
THE NETWORK Plus a creative partnership with Libre Design — 20 years of award-winning brand work for RAEN, WSL, Firewire, and more.
Meet the network →04 — Let's Talk
Tell me about where marketing fits in your next chapter.
Every engagement starts with a 30-minute call. No pitch deck. Just a conversation about what you're building and whether I'm the right fit for it.