Approach

A senior operator inside your business — with a bench when you need one.

Most fractional marketing engagements fail in one of two ways. They stay too high-level — strategy decks, no execution. Or they collapse into tactical work — running ads, no leadership. The ARSNL fractional VP model is built to do both, deliberately, from day one.

First 90 Days

Days 1–30 · Listen

Deep diligence. Customer interviews, sales call reviews, full audit of the existing stack and team. I come in with questions, not opinions. By day 30, we agree on what's working, what isn't, and what we're going to bet on.

Days 31–60 · Build

Strategy on paper, infrastructure in motion. The plan, the team structure, the budget, the metrics that matter. Network partners get briefed and onboarded if specialized work is needed. By day 60, the function has a spine.

Days 61–90 · Operate

Cadence in place. Weekly leadership rhythm, monthly board-ready reporting, quarterly planning loop. By day 90, the function is running — and you have a senior marketing mind in the room every week.

What I own · What you own

ARSNL owns

  • Marketing strategy and roadmap
  • Channel mix and budget allocation
  • Team hiring, structure, and management
  • Network partner selection and oversight
  • Reporting, analytics, and the number
  • The senior seat in your leadership meetings

You own

  • Final approval on budget and brand
  • Product, pricing, and positioning input
  • Executive alignment across the company
  • Sales and marketing handoff agreements
  • The vision for the business
  • Saying no when the strategy needs to bend

The Network

A vetted bench of senior operators — activated on demand.

I don't have associates. I have peers — people I've worked alongside for years and trust to step in. When your engagement needs specialized firepower, the network activates with full transparency on scope and cost.

Brand & Creative

Libre Design and select studios

Paid Media

Senior practitioners by channel

SEO & Content

Technical and editorial leads

Lifecycle & CRM

Email, automation, retention

When ARSNL isn't the right call

Honest about what doesn't fit.

If you need a performance marketing specialist running ads day-to-day with no strategic mandate — hire one directly. I'll happily refer you.

If you need a full-time executive in the building five days a week — make the VP hire. Fractional is the wrong shape.

If you're pre-product-market-fit — you don't need marketing leadership yet. You need to be in customer conversations every week. Come back when you have something repeatable to scale.

Common Questions

What people ask before starting.

What does a fractional VP of Marketing actually do?

A fractional VP of Marketing owns your marketing function part-time — typically 1–3 days per week. That means setting strategy, managing the team, owning the budget, and being accountable to pipeline and revenue goals. The difference from a consultant is accountability: a fractional VP of Marketing carries the number, not just the advice.

How is ARSNL different from a marketing agency?

An agency executes work you define. ARSNL defines the work, builds the team, and owns the outcome. I sit inside your business — in your leadership meetings, on your Slack, in your planning sessions. When specialized execution is needed, I activate the network. You get senior leadership plus specialist execution, not one or the other.

What does a fractional VP of Marketing cost?

ARSNL engagements are scoped by cadence — typically 1 to 3 days per week depending on the stage and complexity of the business. Engagements are structured as monthly retainers. The right comparison isn't an agency retainer — it's a full-time VP hire at $200K–$300K per year plus benefits, equity, and 6 months of ramp time.

What size company is ARSNL right for?

The sweet spot is companies between $3M and $50M in revenue that have outgrown their current marketing setup but aren't ready — or don't want — a full-time VP hire. That includes VC-backed startups, bootstrapped B2B companies, and founder-led businesses in the middle of a growth inflection.

How long do engagements typically run?

The minimum meaningful engagement is one quarter — enough time to complete the listen/build/operate arc. Most engagements run 12–24 months. Some have run for eight years. The model is designed to evolve: some clients eventually hire in-house and transition me to an advisory seat.

Tell me about where marketing fits in your next chapter.

Every engagement starts with a 30-minute call. No pitch deck. Just a conversation about what you're building and whether I'm the right fit for it.

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